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The Phone
Book :
Breakthrough
Neurolinguistic phone skills for profit and enlightenment
by Peter Blum & Richard
Zarro
Now in its 5th printing,
this 1989 classic, co-authored by Richard Zarro and Peter Blum, and
published by Metamorphous Press, presents many of the fundamental concepts
and techniques of NLP (Neurolinguistic Programming), as applied especially
to the telephone.
Written as a novel, yet filled with applicable fact, The Phone
Book treats
every phone call as an exciting adventure. Who is it? What did he say?
Then what happened? Zarro and Blum are expert Neuro-Linguistic Programmers
who know how to establish rapport with their readers. |
|
The result is a book on communication which will actually reach out
and touch someone. That someone just might be you.
Review
|
Articles by Peter Blum
The use of myth and metaphor in therapy and hypnotic work ensure
that our communications, our messages to people, are perceived in many
dimensions.
Throughout history, healers have used
vibrations — specifically the audible vibrations of sound and music — as
a pivotal modality, to induce and enhance healing states of consciousness.
Most of today’s hypnotists primarily
use spoken language to help their clients enter hypnotic trance...
I propose that by staying within the limitations of our western,
civilized mind-set of what a hypnotist should look or act like, we
lose access to so many of the tools, attitudes, and methodologies
that we can learn from the world of traditional shamanism.
Human beings are beings of energy.
In the process of training, a hypnotist learns to develop sensory
acuity, to quiet down in order to attune him/herself to the energy
field(s) of his client.
I began to teach "Ericksonian Hypnotherapy,"
but I am beginning to think that it really has evolved into something
else. In Dr. Milton Erickson's
own words (1983), "Develop
your own technique. Don't try to use somebody else's technique. ...Don't
try to imitate my voice or my cadence. Just discover your own. Be your
own natural self. It's the individual responding to the individual..."
Reviews of "The Phone Book" from
Amazon.com
"The telephone.
We love it and we hate it. It can drive us crazy at the office
or bring us a sense of comfort when we are lonely. In a unique
approach to enhancing phone skills Richard Zarro and Peter
Blum have written The Phone Book. Unlike
some of the cold just the facts techniques found in most business books,
The Phone Book is presented with humor and insight.
"As the authors
point out early in the book, the telephone is taken for granted and
yet few of us appreciate this little miracle that is part of our everyday
activities. We can contact our neighbor across the street or call to
the other side of the planet.... Since this book was recently picked
up by AT&T for it's employees, I
think the quality of the information speaks for itself.
"If you
wish to enhance your professional business skills or just want
to reach out and touch someone then don't hesitate to order the
book and the supporting cassette tape."
— Chicago's Innerquest Magazine, Bruce
Felts, November, 1991
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